Goals and objectives of the project:
To assist DIXIS group in their pre-IPO campaign in order to increase brand value and to attract investors.
Our approach:
- Monitoring and auditing of current media activities,
- Developed media relations strategy including understanding and targeting of specific audience groups.
- Developed list of target media according relevant key-messages for each target audience group.
- Helped the company to determine which of their internal executives and specialists should act as spokespersons for the brand throughout the campaign.
- Created list of external experts to speak on behalf of the company to support marketing activities
- Organized a high profile press conference for business, financial and telecom media
Result:
- Press-conference was attended by 34 journalists and as a result more then 200 articles were published in financial and business media.
- Total value of campaign assessed at more than 5 000 000 rub (160 000 USD).